ETMM Certification Framework
From Service Execution to Autonomous Enterprise
The Enterprise Transformation Maturity Model evaluates how far an organisation has moved from service-led delivery into product intelligence, immersive experience, and governed autonomy.
Copper
Service
Human-led delivery with limited AI support.
AI is used mainly to improve productivity inside existing service operations. The enterprise is still
organised around people, processes, tickets, documents, and manual execution.
Certification validates prompt readiness, safe usage, quality control, and leakage prevention.
Silver
Product
Services become repeatable productised systems.
The organisation begins converting delivery knowledge into structured product capability. Workflows,
rules, templates, and operating patterns are embedded into software.
Certification validates productisation, telemetry readiness, repeatability, and operational consistency.
Gold
Intelligence
Products learn from data and support decisions.
The product is no longer only a workflow container. It becomes an intelligence layer that captures
signals, detects patterns, predicts outcomes, and supports better enterprise decisions.
Certification validates data foundations, decision intelligence, forecasting quality, and single source of truth.
Diamond
Immersive Experience
AI moves closer to user intent and context.
Interaction shifts from screen-based usage to contextual experience. AI understands intent, environment,
behaviour, and workflow state to reduce friction between user need and system action.
Certification validates user proximity, context awareness, agentic workflows, and spatial interaction readiness.
Platinum
Autonomy
Governed AI systems operate, optimise, and improve.
The enterprise reaches closed-loop autonomy. Agents coordinate with other agents, monitor outcomes,
improve workflows, and escalate only when human judgement or governance is required.
Certification validates autonomous execution, control boundaries, governance, auditability, and human override.
